So this is kind of a rehash on a previous blog but I feel there is more to be said on the topic of music videos.
We all know they are a sleazy display of the alcohol fuelled, skantily clad youth of today but there is more to it than that now. It's not just sleazy because there are cleavages, various asses and thrusting hip motions dominating the screens but more because of the obvious product placement. It is so rare to see a film clip that doesn't have a zoomed-in image of a car symbol, alcohol label, clothing brand or some other gaudy and over priced unnecessary piece of garbage.
Somehow, recently, I was watching the "Top 30 Countdown" of popular and current music - for the sake of my reputation (!) let's say I was shackled to the chair and my eyes were forced open "Clockwork Orange" style. Anyway I was subjected to the gyrating flesh fest that is contemporary pop and noticed that in the top five most popular songs of the week, three of them had obvious product placement for mini coopers. The cooper establishment must be suffering if they need to have some random singers mating in the back seat. This boggles my mind as I had always thought mini coopers would make any type of courting ritual rather difficult in the back seat given that they are about the size of a tuna can.
Soon the lyrics of the songs will become the tag lines of the products and it will be like "Sha la la la Oh baby I love the way you buy me the products I need. Git out ma Nike hat - the hat that fits better than most and drivin' ma pimped out mini cooper - the ride that bounces, swoops and goes like the wind - vroom vroom, baby yeah". Catchy, huh?