We all know those people who dress really badly and when you try to make subtle hints about improving their general appearance they bang on and on about how the fashion industry has corrupted us all and they don't buy into that sort of stuff thereby making you look like a totally superficial and vain ass for even mentioning it. You know the people I mean.
Well I've been thinking about it and these full-time running shoe wearers with high socks and oversized t-shirts boasting destinations their family and friends have been to are also the ones who lose sleep over the excitement of new gadget being released.
These are the people that queue up outside the Mac store waiting for the new iwhatever to be available to the public when it does pretty much the same thing as the previous inonsense but with a different shape. The point is having these pieces of premium technology gives people the sense of superiority over those who are still using a lesser gadget. Of course this whole process is then eclipsed by the next big thing and they race out and buy it storing it safely in a big bucket labelled "junk"that gets turfed to the deep, dark recesses of the garage.
Doesn't this sound awfully familiar? Fashion familiar, in fact? Yeah, I thought so too.
How is fashion any different? These people, who from now on will be referred to as nerds for lack of a a better term, wet their pants at the prospect of owning a new console or gadget mastering in its advanced technological wizardry. If you even suggest to these nerds that they just put on a clean shirt they get that smug and disapproving look and cry "fashion fascism". They seem to think that the small percentage of people who actually do change their entire wardrobe every three months are the same as the rest of the world who realise their favourite shirt is now riddled with holes and barely readable after too many spins in the washing machine and dump it.
Here's the reality: looking good will get you laid.